Jeff Platt

Jeff Platt is the President of The NOW Massage, a rapidly expanding franchise concept in the wellness industry.1 Here are some key details about Jeff Platt:

Professional Experience

Current Role: Jeff Platt has been serving as the President of The NOW Massage since June 2021.1 In this position, he is leading the company's expansion efforts across the United States, with plans to launch over 100 franchise locations.1

Previous Experience: Before joining The NOW, Jeff was the CEO of Sky Zone Franchise Group for nearly 15 years, from May 2006 to November 2020.1 Sky Zone is known for pioneering the concept of indoor trampoline parks.

Business Approach

Jeff is described as a business innovator who thrives in high-growth environments.1 His leadership philosophy includes:

• Surrounding himself with talented individuals
• Empowering teams to be creative, different, and accountable
• Investing in his team to deliver superior experiences for franchise owners and guests

Personal Background

• Born and raised in Los Angeles, California
• Currently resides in Los Angeles with his wife and young son
• Member of the Young Presidents' Organization
• Involved with the non-profit Cycle for Survival, leading a team that has contributed over $100,000 in the last five years1

Career Highlights

• Transformed Sky Zone from its original concept into a successful franchise with over 200 locations worldwide23
• Appeared as an Undercover Boss in the season finale of the TV show2
• Joined The NOW Massage as President when the company signed its 100th franchise location45

Jeff Platt's experience in growing franchise businesses and his focus on team empowerment and innovation position him well to lead The NOW Massage's expansion in the wellness industry.