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Jeff Northup
Director of Knowledge Management at Concentrix
Jeff Northup is the President and CEO of Science Based Brands, a company focused on helping vitamin supplement category managers procure high-quality and value-based products for retail and eCommerce markets. He has nearly two decades of experience in the U.S. market, which he leverages to drive growth and innovation within the competitive health and wellness sector. Northup is passionate about creating products that positively impact people's health and well-being, emphasizing strategic and budget-conscious approaches in his work.1
Before his role at Science Based Brands, Northup co-founded and led EyeScience Labs, specializing in science-based natural formulas aimed at eye health, and Morganheimer, a branded merchandise company. His entrepreneurial spirit and industry knowledge have been key to his success in these ventures.1
