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Jeff Meyer
Head of Advertising and Partnerships at Made In Network
Professional Background
Jeff Meyer is a seasoned professional with a wealth of experience in the media, digital advertising, and growth strategy sectors. His career spans numerous high-profile roles at various prestigious organizations, showcasing his expertise in commercial strategy and revenue generation. Meyer began his journey in media advertising, where he laid the foundation for his successful career at Young & Rubicam as a Media Planning Supervisor. In this position, he honed his skills in media strategy and client relationship management, setting the stage for his subsequent achievements.
Meyer quickly transitioned to Time Warner Inc. as an Account Executive with People Magazine. This role provided him critical insights into the nuances of consumer behavior and magazine advertising, further strengthening his expertise in the media landscape. His successful tenure at Time Warner marked him as an emerging leader in advertising sales, leading to significant opportunities in larger scale operations.
At Scripps Networks Interactive, Meyer held multiple key positions ranging from Vice President of Advertising Sales for HGTV to Senior Vice President and General Manager of Digital Advertising Sales & Marketing. In these roles, he displayed exceptional skills in managing large teams and developing innovative advertising strategies that drove substantial revenue growth across the network. As President of ulive, he played a pivotal role in expanding the network’s digital offerings. Meyer’s leadership in this capacity was vital in navigating the changing media landscape, allowing ulive to thrive in an increasingly competitive space. His strategic acumen earned him a reputation as a forward-thinking executive adept at identifying and capitalizing on emerging market opportunities.
Following his impactful tenure at Scripps, Meyer took on the role of Chief Commercial Officer at Liquor.com, where he continued to demonstrate his strong leadership and commercial strategy skills. In this role, he successfully led initiatives that enhanced the brand's market presence and revenue generation, contributing to Liquor.com's growth in a booming digital space. His ability to align sales, marketing, and organizational goals has made him a standout leader in the digital media arena.
Most recently, Jeff Meyer served as a Consultant for Growth & Strategy at SuperPhone, where he applied his extensive experience in digital advertising and leadership to assist in refining the company's growth strategies. This role exemplifies Meyer’s passion for innovation and commitment to helping organizations succeed in evolving markets.
Education and Achievements
Jeff Meyer earned his Bachelor of Arts degree in Economics from Davidson College, a period where he not only gained theoretical knowledge but also developed a strong analytical skill set that has served him throughout his career. His education laid the groundwork for his future endeavors in commercial strategy and media advertising.
Meyer’s career is marked with a series of notable achievements. Under his leadership, Scripps Networks Interactive experienced substantial growth in digital advertising revenue, reflecting his sharp business insight and ability to predict market trends. Furthermore, his contributions to ulive helped redefine digital content consumption, ensuring that the platform remained relevant and competitive in a rapidly changing landscape. As Chief Commercial Officer at Liquor.com, Meyer was instrumental in driving the company’s strategic partnerships and enhancing sales performance, showing a keen ability to innovate and adapt to market demands.
Meyer is known for his strategic thinking and results-oriented approach, which have consistently driven significant outcomes across various media platforms. His ability to bridge traditional media with new digital modalities reflects his forward-thinking view of the industry.
Achievements
Throughout his extensive career, Jeff Meyer has achieved numerous commendable milestones that underscore his professional prowess. Some highlights include:
- Spearheading major advertising campaigns that resulted in record revenues at Scripps Networks Interactive.
- Successfully leading the growth of ulive, which became a leading player in the digital content space during his presidency.
- Driving strategic initiatives at Liquor.com that enhanced market share and improved overall brand positioning.
- Building and mentoring high-performing teams in digital advertising sales and marketing, fostering a culture of success and collaboration.
- Developing innovative sales strategies that aligned with changing consumer behaviors, positioning companies for sustained success. Meyer’s unique ability to blend strategic vision with hands-on leadership has made him a noteworthy figure in the media and digital advertising landscapes.