Jeff McRitchie

E-commerce Executive, CMO, Strategic Advisor and Board Member

Jeff McRitchie is a seasoned strategic advisor with a rich background in online marketing, e-commerce, and strategy, accumulating over 15 years of extensive experience in the field.

Armed with an MBA specializing in Digital Marketing and Entrepreneurship from the University of Illinois Urbana-Champaign, coupled with a BA in Religion/Religious Studies from Rocky Mountain College, Jeff is dedicated to providing impactful advisory services to e-commerce brands across various industries.

His focus lies in assisting clients within niches like salon and spa equipment and authentic imported Irish goods, empowering them to optimize their online sales channels, amplify brand visibility, and boost revenue growth.

Jeff's professional journey showcases a successful history of delivering innovative solutions, guiding client success, and collaborating with cross-functional teams to execute effective campaigns, perform market research, tailor strategies, and assess marketing agencies and technology partners.

Proficient in platforms such as Shopify, Amazon FBA/FBM, Marketing Technology (MarTech), as well as in areas like Digital Marketing, SEO, and SEM, Jeff has a reputation for enhancing the performance of e-commerce platforms for his clients.

With a commitment to excellence, innovation, and customer satisfaction, Jeff McRitchie is a trusted partner for e-commerce businesses seeking to excel in today's competitive market.