Jeff McRitchie

Jeff McRitchie is an experienced e-commerce executive and strategic advisor who currently serves as the Chief Marketing Officer (CMO) at Buy-Rite Salon & Spa Equipment, a position he assumed in July 2023.12 With over 15 years of experience in online marketing and e-commerce, Jeff is responsible for shaping the company's brand and driving revenue growth across both Direct-to-Consumer (D2C) and Business-to-Business (B2B) channels.1

In his role as CMO, Jeff's key responsibilities include:

1. Developing and implementing comprehensive marketing strategies
2. Utilizing data analytics for decision-making
3. Leading a high-performing marketing team
4. Focusing on customer acquisition, experience, and retention
5. Collaborating with sales and product teams

Prior to his current position, Jeff served as a Strategic Advisor for Buy-Rite Salon & Spa Equipment from April 2018 to July 2023, where he assisted with technology implementation, e-commerce strategy, SEO, and digital marketing.1

Jeff's professional background includes:

• President at Messenger (January 2022 - June 2023)
• Vice President of Ecommerce at Spiral (June 2019 - December 2021)
• Vice President of Marketing / Co-Founder at MyBinding.com (January 2011 - June 2019)

Jeff holds an MBA in Digital Marketing and Entrepreneurship from the University of Illinois at Urbana-Champaign and a BA in Religion/Religious Studies from Rocky Mountain College.1