Jeff MacPherson

Jeff MacPherson is a co-founder of XAgency AI, a company based in Canada that specializes in integrating artificial intelligence (AI) solutions to enhance business efficiency and growth. Established in January 2023, XAgency AI focuses on three main areas: demand generation, fulfillment, and internal organization, aiming to help small and medium-sized businesses leverage AI for improved operational performance and revenue generation.12

In addition to his role at XAgency AI, MacPherson has experience as the founder of XCreative, a marketing agency that emphasizes high-conversion creative strategies, and previously co-founded DeFiance Labs, which focused on innovative storytelling and technology solutions.14 His expertise lies in technical development related to AI, where he helps businesses implement AI strategies to automate processes and enhance productivity.23

MacPherson has actively participated in discussions about the implications of AI in the workforce, advocating for the need for professionals to adapt to AI technologies to remain competitive in their fields. He emphasizes that while AI can streamline operations, it also presents opportunities for individuals to enhance their skills and leverage technology to their advantage.34