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Jeff Li
Director of Product at Tiktok LIVE - ex-Instagram - ex-Meta - ex-Twitch - ex-Amazon
Jeff Li is a highly experienced professional with a background spanning over 6 years in product management at renowned companies like Tiktok, Instagram, Facebook, Twitch, and Amazon. He specializes in Social, Live Streaming, Gaming, Creator Growth, Monetization, Machine Learning/AI, Platform, API/SDK, Data, Virtual Currency, Payments, and Payouts.
In addition to his product management roles, Jeff Li has over 8 years of experience as a backend software engineer in the San Francisco Bay area. His expertise includes cloud computing, distributed systems, load balancing, microservices, tooling, databases, and testing.
Throughout his career, Jeff has successfully launched multiple company-level initiatives, managing complex scopes, timelines, resources, and technical challenges. He is adept at risk management and implementing effective risk mitigation strategies.
Jeff Li is skilled in executive communication and alignment across various organizational levels, working with cross-functional stakeholders, departments, and internal as well as external partners.
Education-wise, Jeff attended Santa Clara High School for his high school studies and holds a Master of Business Administration (MBA) from Cornell University and Queen's University. He also completed a certificate course in Machine Learning through Coursera at Stanford University and earned a BS in Computer Engineering from UC Santa Barbara.
In his professional journey, Jeff has held key roles such as Director of Product Management at TikTok LIVE, Product Management - Technical at Instagram, Product Management at Twitch focusing on Live Video, Monetization, Creator Growth, and Platform. He was also involved in product ownership at PlayStation™Network, Sony Network Entertainment Int’l, held technical positions at Oracle, Citrix, RGB Networks, and Tellabs.