Jeff Lanthier

Jeff Lanthier is a senior communications professional currently serving as the Director of Media Relations, Social Insights, and Corporate Communications at the Royal Bank of Canada (RBC).34 In this role, he is responsible for managing RBC's media relations and corporate communications strategies.

Professional Background

Lanthier has been with RBC for several years, having progressed through various communications roles within the organization. Some key points about his career at RBC include:

• In 2016, he was promoted to the position of Director of Communications for Personal and Commercial Banking at RBC.6
• He later transitioned to his current role, which encompasses broader corporate communications responsibilities.

Responsibilities

As part of RBC's communications team, Lanthier's duties include:

• Serving as a primary media contact for RBC, handling inquiries and providing statements on behalf of the bank.58
• Overseeing the bank's media relations strategies and initiatives.
• Managing social insights, which likely involves analyzing and leveraging social media data for communication purposes.
• Contributing to RBC's overall corporate communications efforts.

Public Presence

Lanthier maintains a professional presence on various platforms:

• He has a LinkedIn profile under the username "jefflanthier".2
• He is active on Twitter (now X) with the handle @JeffLanthier.7

In his capacity as a spokesperson for RBC, Lanthier has been quoted in media reports regarding the bank's initiatives and responses to various issues.1 His role involves representing RBC's positions and communicating the bank's messages to the public and stakeholders.