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Jeff Landa
Marketing Communications, Valorant at Riot Games
Professional Background
Jeff Landa is a multifaceted professional known for his significant contributions to digital content and communications, particularly in the gaming industry. As a part of the Marketing Communications team for VALORANT at Riot Games, Jeff utilizes his extensive experience in content strategy and editorial writing to engage with a global audience of gamers. His role at Riot Games allows him to blend creativity with data-driven insights, fostering a rich community around one of the most popular esports titles in the world.
Before joining Riot Games, Jeff built a robust portfolio during his years at Electronic Arts (EA), where he excelled as a Writer in the Content Strategy & Editorial team. Here, he played a pivotal role in crafting narratives for some of the most beloved games, ensuring the content resonated with players and brought stories to life in an engaging manner.
Jeff's journalism career began at the Glendale News-Press under the renowned umbrella of the Los Angeles Times, where he honed his skills as a reporter. His diverse experiences include a National Desk Internship at NPR, where he gained insights into national news and public broadcasting. Additionally, his role as News Editor-Writer at Electronic Gaming Monthly established him as a leading voice in gaming journalism.
His earlier positions included News Writer-Editor-Producer at KALX-FM 90.7 and several editorial roles at The Daily Californian, where he worked his way up from City News Reporter to News Editor. Throughout his career, Jeff has consistently demonstrated his ability to adapt to various media formats and audiences, making him a vital asset in any communication or marketing role.
Education and Achievements
Jeff's educational foundation was laid at the University of California, Berkeley, where he earned his Bachelor of Arts (BA). This prestigious institution not only provided him with a top-tier education but also enriched his understanding of various academic disciplines, critical thinking, and communication skills. Furthermore, he also studied at Orange Coast College, where he likely refined his talents and passion for the arts and media.
His educational background has equipped him with a solid framework for approaching storytelling and audience engagement across multiple platforms, making him a well-rounded professional in his field.
Notable Achievements
- Active Contributor at Riot Games: In Jeff's current role at Riot Games, he has successfully contributed to the marketing communications efforts for VALORANT, a game that has gained widespread acclaim and a massive global community.
- Content Development at Electronic Arts: During his tenure at EA, Jeff developed content that played a significant role in the branding and storytelling of major gaming franchises, showcasing his ability to connect with a diverse audience and enhance their gaming experience.
- Journalistic Excellence: As a former reporter for Glendale News-Press under the Los Angeles Times, Jeff was part of a team that delivered essential news and engaged storytelling to local communities, which fostered his passion for journalism and reporting.
- Leadership in Editorial Roles: Jeff's ascent through various editorial positions, particularly at Electronic Gaming Monthly and The Daily Californian, is a testament to his leadership abilities and commitment to quality journalism and content delivery.
- Military Experience: His previous experience as an Intelligence Analyst in the US Army adds a layer of depth to his professional ethos, bringing a unique vantage point to his approach in developing strategic content and communication.
Conclusion
In the rapidly evolving fields of gaming and media, Jeff Landa stands out as a seasoned professional whose career reflects a deep commitment to high-quality content creation and strategic communication. His journey from the battlefield of the U.S. Army to board meetings at Riot Games exemplifies a diverse skill set that marries analytical thinking with creativity. As he continues to contribute to the dynamic world of gaming, Jeff remains a professional to watch, with potential for future accomplishments at the intersection of technology, entertainment, and journalism.