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Jeff Jefkins
Senior Vice President at Lux Insights Inc.
Jeff Jefkins is a seasoned professional with a lifelong passion for data and statistics, stemming from a young age.
Having excelled in statistics during university, Jeff directed his career towards market research and consumer insights, holding various roles in product, marketing, and consumer insights.
With a background in Bachelor of Commerce (Honors) with a focus on Finance and Marketing from the University of Manitoba, Jeff has accumulated a wealth of experience in the field.
Currently serving as the Senior Vice President at Lux Insights Inc., Jeff has formerly held leadership positions at Vision Critical, Ipsos, and other prominent organizations.
Jeff's expertise lies in building strong teams, assisting clients in strategizing projects to fulfill intricate insights requirements, and facilitating the activation of insights within organizations.
