Jeff Hilton.... Author, Adjunct Professor

Jeff Hilton is a seasoned marketing professional and entrepreneur with extensive experience in the healthy lifestyle and branding industries. Here's a comprehensive overview of his professional journey:

Professional Background

Current Roles:

• Founder of BrandPath USA (October 2022 - Present)
• Adjunct Professor at Sonoran University of Health Sciences (June 2023 - Present)
• Advisory Board Member at Southwest College of Naturopathic Medicine & Health Sciences1

Career Highlights

Early Career:

• Vice President of Marketing at Nature's Way Products, Inc. (1990-1994)
• President of KAL Division at Nutraceutical Corporation (1994-1996)1

Entrepreneurial Venture:

• Co-founder of BrandHive, a leading global healthy-lifestyle branding agency (April 1996 - January 2020)
• Recognized by Advertising Age as one of the nation's Top 100 Marketers12

Professional Expertise

Industry Focus:

• Specializes in strategic planning and branding for:
  • Consumer packaged goods
  • Dietary supplements
  • Functional food and beverage
  • Health and beauty categories1

Speaking Engagements:

• Invited speaker at numerous healthy lifestyle events, including:
  • Natural Products Expos
  • NBJ Summit
  • Fancy Food Show
  • Vitafoods Europe and Asia12

Education

• Bachelor of Arts in Marketing from University of Utah
• Master's Degree in Integrated Marketing Communications from Northwestern University1

Personal Philosophy

Jeff describes himself as a "Semi-retired. Always seeking new adventures. Not dead yet." He is deeply connected to the health and wellness space and believes in the power of alternative healthcare.1