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Jeff Henkes
Director of Brand & Trade Marketing at NJOY
Jeff Henkes is a seasoned marketing professional with over 15 years of experience working on renowned brands like Mercedes-Benz, Barclay's Bank, Discovery Channel, Novartis/Merck Rx brands, Dannon, and HEINEKEN among others. He holds expertise in brand development, advertising, digital, social media, eCRM, loyalty programs, cause marketing, partnership collaborations, experiential marketing, consumer promotions, and shopper marketing. In addition to marketing, Jeff has a strong background in business development, excelling in both organic growth strategies and external expansion. Educationally, he studied Business at Copenhagen Business School and obtained a Bachelor's degree in Marketing, Economics, and Art History from the University of Richmond. Jeff has held key positions such as Director of Brand & Trade Marketing at NJOY, Commercial Marketing Manager at HEINEKEN, and VP & Group Account Director at Match Marketing Group, where he also served in various other roles like Director of Business Development, Account Director, Account Supervisor, and AAE.
