Jeff Hedrich

Jeff Hedrich is a seasoned marketing professional and entrepreneur with a diverse background in branding, marketing, and digital innovation. He is currently the Co-Founder and Partner at Futuristx, a company that focuses on bringing cutting-edge hologram technology to the visual economy.23

Professional Experience

Hedrich's career spans over three decades, with significant achievements in various roles:

Founder and Lead Brand Strategist at Prodigal: Hedrich founded The Prodigal Company in 1994, where he serves as the President and Brand Strategist.1 At Prodigal, he developed the innovative Brand MRI™, a data-driven branding process that has been successfully used by more than 50 leading companies in Ohio.1

Senior Roles in Writing and Creative Studios: Prior to founding Prodigal, Hedrich worked as:

• Senior Copywriter at Glazen Creative Studios (1991-1994)
• Senior Writer at Cleveland Magazine (1988-1991)1

Education and Expertise

Hedrich studied at Case Western Reserve University.1 He is recognized as a thought leader in branding and marketing, with a particular emphasis on data-driven processes and the importance of messaging over media.

Current Focus: Futuristx and Proto Hologram

As the Co-Founder and Partner at Futuristx, Hedrich is now focused on revolutionizing the visual economy through Proto Hologram technology.23 This venture represents his latest foray into cutting-edge marketing and communication technologies.

Personal Interests

Outside of his professional life, Hedrich is passionate about:

• Competing in the masters' division of Strongman sports
• Attending Bethel Akron church
• Caring for his labradoodle, Harper T. Parker

Hedrich's LinkedIn profile reflects his current focus on futuristic technologies and their application in marketing and branding.4 His extensive experience in branding and marketing, combined with his current work in hologram technology, positions him as a forward-thinking leader in the evolving landscape of visual communication and marketing.