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Jeff Hastedt
Co-Founder, Managing Director at brkthru
Professional Background
Jeff Hastedt is a highly motivated and versatile media expert with over a decade of experience in digital sales, marketing, and programming. Renowned for his strategic thinking and creativity, Jeff has successfully navigated various entrepreneurial environments, demonstrating an ability to formulate innovative solutions that cater to clients' needs and business objectives. His background encompasses a rich tapestry of roles that highlight his leadership and sales prowess, making him a standout in the competitive media landscape.
Jeff began his journey in the broadcast media sector after receiving rigorous training in Radio at the esteemed Specs Howard School of Broadcast Arts, paired with further studies in Radio/TV at Rochester University. This solid educational foundation paved the way for a flourishing career in various capacities, where he honed his expertise in client relations and media strategies.
Education and Achievements
His educational experiences at Brother Rice High School and further specialized training in broadcasting have shaped Jeff into a proficient media professional. His academic focus on Radio has enabled him to blend artistic vision with robust business acumen, enhancing his ability to engage audiences and drive revenue in the dynamic media sector.
Jeff's remarkable career achievements are exemplified through his role as Co-Founder and Managing Director of Brkthru. This innovative venture reflects his entrepreneurial spirit and ability to lead projects that forge new paths in the media landscape. Previously, he served as the Account Director for the North Central Region at Goodway Group, where he played a pivotal role in enhancing sales performance and strategic account development. His time at CBS Corporation as Digital Sales Manager further consolidated his expertise in the context of a major media conglomerate, giving him a wealth of experience that he has used to benefit clients and organizations alike.
In addition to these roles, Jeff's leadership capabilities were prominently displayed during his tenure as Director of Sales at JB Media Group, HOT108.COM, and POWERHITZ.COM, where he effectively directed teams to achieve ambitious sales targets while navigating the complexities of digital media. Jeff has also made significant contributions as FIELD SALES at Premiere Radio Networks and as PROGRAM DIRECTOR and AIR TALENT at Cumulus Broadcasting. His comprehensive experience in programming and sales illustrates his multifaceted skill set, making him a sought-after professional in media circles.
Achievements
Throughout his career, Jeff's achievements in the media industry are numerous and significant. He has established a reputation for being not only a strong negotiator but also a gifted coach and motivator who cultivates high-performing teams. Jeff is particularly skilled at building lasting relationships with clients, which has proven instrumental in garnering non-traditional revenue streams and in the successful execution of growth strategies.
His modern approach to thinking and calculated risk-taking has allowed him to spearhead initiatives that have led to substantial business growth and heightened brand visibility. His comprehensive understanding of international sales dynamics further extends his capabilities, allowing for a broader reach and engagement in diverse markets. Jeff's sense of humor and interpersonal skills have endeared him to colleagues and clients alike, enabling him to foster a collaborative and positive workplace culture.
In summary, Jeff Hastedt stands out as a dynamic figure in the media industry, characterized by his dedication, strategic vision, and an unwavering commitment to excellence. With a strong educational background and a wealth of professional experiences, he possesses a unique blend of creativity, leadership, and innovative thinking that continue to drive his success in digital sales and marketing.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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