Jeff Hassemer

Jeff Hassemer is a seasoned product visionary and marketing executive known for leading smaller established software companies to hyper growth. With a strong background in marketing technology, growth marketing, product management, and change management, Jeff thrives on building high-performing marketing and product marketing teams. His expertise lies in brand building, messaging, buyer/user psychology, and data-driven decision-making through KPIs and testing. Jeff emphasizes the importance of successful marketing as a cross-functional endeavor that involves collaboration with sales, services, finance, and product teams. He also has a passion for international work and has a diverse global network from his international experience.