Jeff Hasen

Jeff Hasen is a prominent figure in the mobile marketing industry, serving as the founder and president of Gotta Mobilize, a consultancy dedicated to helping brands enhance their mobile strategies. He has been recognized as one of the top Chief Marketing Officers on Twitter and is known for his expertise in mobile marketing, having authored two influential books: The Art of Mobile Persuasion and Mobilized Marketing .12

Professional Background

• Founder of Gotta Mobilize: Hasen established this consultancy to guide brands in adapting to the rapidly evolving mobile landscape. His work focuses on enabling companies to connect more effectively with their customers through mobile platforms .13
• Mobile Marketing Certification: He is one of only two individuals certified by the Mobile Marketing Association (MMA) to train professionals on mobile marketing principles, techniques, and benefits. Hasen has also served as a trainer at major industry conferences .16
• Industry Influence: Beyond his consultancy, Hasen has contributed significantly to the field through workshops and keynote speeches globally, emphasizing results-driven mobile marketing strategies .47

Contributions

• Books: His publications, particularly Mobilized Marketing, explore how businesses can leverage mobile technology to drive sales and enhance customer loyalty .5
• Thought Leadership: Hasen's insights into mobile marketing have made him a sought-after speaker and educator within the industry, influencing both practitioners and students alike .24

In summary, Jeff Hasen is a key player in mobile marketing, with a strong focus on helping brands navigate the complexities of engaging customers through mobile devices. His extensive experience and thought leadership continue to shape the future of mobile marketing strategies.