Jeff Grady is a accomplished and experienced serial entrepreneur with a passion for developing businesses in the IT, technology and consumer product spaces. A graduate of the University of North Carolina at Chapel Hill, Grady's extensive career began as an Assistant Scientist at GlaxoSmithKline and a United States Department of Energy SARS Fellow at Battelle. He went on to work as the Director of Electronic Commerce at TOTAL SPORTS before founding Digital Lifestyle Outfitters, LLC where he served as President and CEO. Later on, he became the Founder/CEO of Beeswax Systems, LLC and has also had successful stints as King Bee at Honeycomb Hideout, LLC, Artist at The Made From iPod Project, and Jumbo Shrimp at Low Country Boil Productions, LLC. Grady is passionate about information technology, consumer products, consumer electronics, Apple products, retail sales channels, product development, asia manufacturing, order, and customer service management and associated systems, consumer product packaging and messaging, consumer product marketing, event production and promotion, real estate development, video production, fishing, kiteboarding, wakesurfing, and powder skiing.