Jeff Cushing

Jeff Cushing is a collaborative change agent with a deep understanding of global market dynamics and consumer insights. He is an experienced professional with over two decades of experience in market research, strategic planning, and competitive intelligence. With an MBA from Northeastern University and a degree in economics and psychology from Colgate University, Jeff started his career as a Research Associate at Chadwick Martin Bailey and later transitioned into roles that gave him extensive experience in market and consumer insights.

Jeff has held several leadership positions in multinational organizations, including Director of Global Market Intelligence at Nike, Senior Director of Shopper and Retail Insights at Kantar Consulting, and Director of Global Consumer Insights at Hasbro. He has also worked at Allied Domecq and GTECH, where he held various positions, including Market Research Manager and Senior Competitive Intelligence Analyst.

Jeff's expertise includes market and consumer insights, trend modeling, inspirational leadership, strategic planning, competitive intelligence, whitespace analysis, data visualization, and storytelling. He is highly skilled in analyzing and synthesizing complex data into C-suite-ready recommendations and has strong leadership and influencing skills through coaching and cross-functional partnerships. Jeff thrives in ambiguity and leverages quantitative and qualitative research to creatively tackle business problems and unlock growth.