Jeff Cushing

Jeff Cushing is an Insights and Analytics Consultant at Aperture Insights LLC, located in the Portland, Oregon Metropolitan Area. He has a robust background in analytics, insights, and strategic planning, with a career spanning over two decades in various leadership roles.

Professional Background

• Current Role: As an Insights and Analytics Consultant at Aperture Insights LLC, Jeff focuses on leveraging data to drive business strategies and enhance decision-making processes.

• Previous Experience:

  • Senior Director, Insights & Analytics at WE Communications (July 2021 - November 2022): Here, he developed measurement programs for marketing and social media campaigns, collaborating with cross-functional teams to deliver actionable insights for major brands.1
  • Senior Director, Shopper and Retail Insights at Kantar Consulting (April 2015 - January 2018): He managed a significant B2B retail insights product portfolio, implementing strategies that resulted in revenue growth even in a challenging market.1
  • Director, Global Consumer Insights at Hasbro (May 2008 - April 2015): Jeff orchestrated qualitative and quantitative research initiatives, transforming insights into strategic foresight for corporate planning.1

Skills and Expertise

Jeff is recognized as a collaborative change agent with expertise in:

• Developing analytics environments for real-time insights.
• Driving product management and marketing strategies.
• Leading teams to synthesize complex data into actionable business strategies.

Education

He holds a degree from the Northeastern University Graduate School of Business Administration, which complements his extensive professional experience in analytics and insights.1

Overall, Jeff Cushing's career reflects a strong commitment to enhancing brand strategies through data-driven insights and collaborative efforts across various sectors.