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Jeff Burton
Co-Owner at Caution Kites International
Jeff Burton is a prominent figure in the kiteboarding industry with extensive experience and expertise. Here are some key details about his background and career:
Professional Experience
Jeff Burton is currently a Co-Owner at Caution Kites International, a kiteboarding equipment company based in Santa Cruz, California.3 His involvement in the kiteboarding industry spans several decades and includes:
- Helping launch Liquid Force Kiteboarding, a major brand in the sport3
- Moving on to become co-owner of Caution Kites, where he continues to play a significant role3
Industry Contributions
Burton has been instrumental in the growth and development of kiteboarding:
- He has a serious addiction to kiteboarding, which likely fuels his passion for the industry2
- His experience and knowledge have helped shape the direction of kiteboarding equipment and technology
Background in Technology and Startups
While not directly related to his kiteboarding career, Jeff Burton has an impressive background in the technology industry:
- He was the third employee of Atari Inc.'s International Home Computer Division in 19801
- Burton was a founding team member of Electronic Arts (EA) in 1982, where he led the company's international expansion until its IPO1
- After leaving EA, he founded several software companies, often collaborating with recent Stanford graduates1
Current Activities
In addition to his role at Caution Kites International, Jeff Burton is involved in various other ventures:
- Advising a Lithuanian company (KILO Health) on expanding into digital therapeutics for patients with chronic diabetes and cancer1
- Working closely with a Norwegian company (Velixio) on merging television with streaming and interactive gaming competitions1
- Developing his own brand1
Jeff Burton's diverse experience in both the kiteboarding and technology sectors has likely contributed to his success and influence in the kiteboarding industry.
