Jeff Barhorst

Jeff Barhorst is the Executive Vice President of Analytics and Technology at Circana, a role he has held since August 2022. Circana was formed from the merger of IRI and The NPD Group, and focuses on leveraging advanced analytics and data to assist clients in understanding consumer behavior and market trends.23

Professional Background

Jeff has extensive experience in technology and analytics, having spent over a decade at IRI prior to his current position, where he served as EVP of Analytics Technology and SVP of Analytics Technology. His career includes various leadership roles in software engineering and technology, including positions at SymphonyIRI Group, Symphony Marketing Solutions, and ImmediateFX. He began his professional journey as a systems analyst and programmer at Discover Card and U.S. Robotics.1

Education

Jeff holds a Bachelor of Science degree from Marquette University and an MBA from Lake Forest Graduate School of Management, which he completed between 2006 and 2010.1

Contributions at Circana

At Circana, Jeff has been instrumental in the development of the Liquid AI suite, which enhances the company's Liquid Data platform. This suite aims to empower clients by providing actionable insights and improving operational efficiencies through advanced AI technologies. Jeff emphasizes the importance of industry knowledge and experience in the successful deployment of AI solutions, asserting that mere technical expertise is insufficient for achieving optimal results.23