Jeff Baker

Vice President, Marketing and Advertising

Jeff Baker is the Vice President of Marketing and Advertising at Buffalo Wild Wings, a position he has held since March 2023. In this role, he leads a comprehensive brand team responsible for various marketing disciplines, including:

Brand Management and Strategic Planning
Advertising (covering traditional, digital, and owned channels)
Social Media and Cultural Activation
Field Marketing (acting as the primary marketing contact with operations and franchisees)
Partnerships and In-Store Merchandising
On-Premise Experience (including TV content, sports betting, and trivia)

Baker played a significant role in transitioning Buffalo Wild Wings into the Inspire Brands organization, which is now the second-largest restaurant brand globally. Prior to his current role, he served as Vice President of Brand Experience at Buffalo Wild Wings from September 2021 to March 2023 and held various marketing positions at Arby’s, where he was instrumental in the success of the "We Have The Meats" campaign.1

His extensive background also includes leadership roles at 22squared, where he directed advertising efforts for several well-known brands.

Experience

Vice President, Marketing and Advertising at Buffalo Wild Wings (March 2023 - Present)

Vice President, Brand Experience at Buffalo Wild Wings (September 2021 - March 2023), Vice President, Marketing and Advertising at Buffalo Wild Wings (July 2018 - September 2021), Vice President, Brand Advertising and Content at Arby's Restaurant Group, Inc. (January 2014 - July 2018), Vice President, Account Director at 22squared (February 2005 - September 2013)