Jeff Atienza

Jeff Atienza, an expert in the sports industry, has an extensive background that spans across various roles in Nike and EA. He studied Multimedia and Business at Confederation College and Lakehead University, respectively. Jeff's profound knowledge in product management precedes him, having worked as Senior Product Director in Jordan Brand - Special Projects (Footwear) and a former Footwear Product Director, Senior Product Line Manager, and Product Line Manager in different fields of Jordan Brand. Additionally, he has worked in various digital roles such as Experience Director, Product Director, and Line Producer at Nike and Advertising Operations Manager, Assistant/Associate Producer, and Web Developer at EA.

Jeff has proven leadership skills in user experience, digital innovation, and product management. He has phenomenal experience in managing teams, budgeting, and forecasting, as well as demonstrated expertise in brand strategy and consumer insights.