Jeff Astle

Jeff Astle is an accomplished business strategist and market development consultant with over 30 years of industry experience, specializing in media, entertainment, education, and leisure sectors.

With 20 years in the Asia-Pacific region and 12 years dedicated to China, Jeff holds professional qualifications in marketing, international business, and management accounting, and has an intermediate-level proficiency in Mandarin Chinese.

Adept at public speaking and board-level communication, Jeff is deeply committed to fostering cross-cultural exchange and enhancing people-to-people connections for mutual growth opportunities.

His expertise spans business management, public affairs, cross-industry partnerships, market research, strategic analysis, long-term planning, and decision-making, along with a background in lecturing at universities and research institutes.

Jeff's extensive education background includes studies at University of Oxford, University of the West of England, Chartered Institute of Marketing, Chartered Institute of Management Accountants, and The London School of Economics and Political Science, among others.

Throughout his career, Jeff has held key positions in reputable organizations such as AAT, APCO Worldwide, China-Britain Business Council, Digital Radio UK, Arqiva, and ITV, showcasing his diverse skill set and leadership capabilities.