Jeannette Matthews

Jeannette Matthews is a seasoned International Chartered Marketer with over two decades of experience in the IT industry, having successfully managed marketing budgets of $5 million annually and driving over $10 million in online sales across EMEA.

She is a multilingual and multicultural professional who has lived and worked in various European countries including the UK, Germany, Switzerland, and Belgium.

Jeannette is focused on fast-tracking hi-tech startups in EMEA, with a key emphasis on lead generation, partnerships, and Return on Investment (ROI) to drive revenue growth.

Her expertise lies in Internet and ECommerce sales, both through direct channels and via Affiliate/OEM/ESD partnerships online. She has a strong background in software sales through different channels, emphasizing knowledge transfer.

As a Digital Marketing and Online specialist, Jeannette excels in Media, Video, Social Media, and SEO/SEM strategies to enhance online visibility and engagement.

She has held notable positions in various organizations, including Chief Marketing Officer & Co-founder at A2 GoToMarket, Senior Director of Global Partner Marketing, Director of Marketing, EMEA at Kaltura, Marketing Director EMEA at Brightcove, among others.

Throughout her career, Jeannette has honed her skills in driving eCommerce sales, managing channel partnerships, and developing innovative marketing programs to boost brand awareness and sales performance.

With a diverse background encompassing different aspects of marketing, sales, and management, Jeannette Matthews brings a wealth of knowledge and expertise to any organization aiming to expand its market presence and drive revenue growth.