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Jeanine Askew
Director, Global Marketing Strategy & Analytics, MAC Cosmetics at The Estée Lauder Companies
Professional Background
Jeanine Askew is a seasoned marketing professional with a wealth of expertise in cosmetics, fragrance marketing, and analytics. With a career spanning over a decade, she has established herself as a prominent figure in the beauty industry, particularly known for her strategic insights and global marketing acumen. Currently serving as the Director of Global Marketing Strategy & Analytics at MAC Cosmetics, Jeanine plays a pivotal role in shaping the brand's marketing initiatives on an international scale. Her extensive experience at major companies, including extensive roles at The Estée Lauder Companies Inc., and agencies such as Condé Nast and The Media Kitchen, has equipped her with the skills necessary to deliver comprehensive marketing strategies that resonate with diverse consumer demographics.
Throughout her profession, Jeanine has led numerous projects that focus on deepening consumer understanding, enhancing brand positioning, and developing innovative marketing solutions that drive product growth. Her ability to combine creative marketing strategies with analytical insights gives her a unique edge in the competitive cosmetics industry. Her career journey highlights her dedication to advancing her field and her commitment to leveraging data-driven approaches in marketing.
Education and Achievements
Jeanine's academic background lays a strong foundation for her successful career in marketing. She earned her Master’s Degree in Cosmetics and Fragrance Marketing and Management from the renowned Fashion Institute of Technology (FIT), where she honed her skills in an environment that emphasizes creativity and business acumen in the beauty sector.
Additionally, Jeanine obtained her Bachelor’s Degree in Marketing from Penn State University, where she excelled academically, achieving an impressive 3.5 GPA. Her time at Penn State was formative, allowing her to explore different aspects of marketing while serving as a Consumer Behavior Research Assistant, an experience that would later inform her strategic decisions in her professional roles.
Jeanine's continued commitment to professional growth is evident in her rapid progression through various roles, contributing to her rise to a leadership position in the marketing world.
Career Journey
Jeanine’s professional journey exemplifies her versatile skill set and her passion for understanding consumer behavior. Early in her career, she served as an Assistant to the Executive Director at the City of Mount Vernon Youth Bureau, where she developed skills in management and organizational dynamics. This role laid the groundwork for her subsequent positions in the marketing field.
Transitioning to the corporate sector, Jeanine took on the role of Target Brand Ambassador, which provided her with first-hand experience in consumer engagement and brand representation. Following this, she joined Erwin Penland as a Strategy and Print Production Intern, a position that further developed her project management and communication skills. Her accomplishments continued as she transitioned to UM Worldwide, where she held the position of Associate in Integrated Investment, gaining insight into media strategy and investment.
At The Media Kitchen, Jeanine advanced from Associate Strategist to Strategist, amplifying her analytical thinking and media strategy skills. Her journey then brought her to The Estée Lauder Companies Inc., where she held significant positions including Manager of Global Consumer Insights and later, Manager of North America Business Insights & Analytics. In these roles, Jeanine excelled in shaping marketing strategies based on consumer data and insights, effectively bridging the gap between consumer desires and brand offerings.
In her current role at MAC Cosmetics, Jeanine leads the Global Marketing Strategy & Analytics, ensuring that the brand continues to thrive in a competitive market. Her leadership facilitates the development of marketing campaigns that resonate with MAC’s diverse, global customer base, ensuring that the brand stays at the forefront of the beauty industry.
Achievements
Jeanine Askew is not only recognized for her professional role but also for her significant contributions to the marketing field. Her comprehensive approach to marketing analytics has allowed her to make impactful decisions that drive brand success and foster consumer loyalty. Her renowned skills in consumer insights and strategic marketing have allowed her to launch multiple successful campaigns at MAC Cosmetics and The Estée Lauder Companies, all of which are well-regarded in the industry.
In addition to her professional achievements, Jeanine is passionate about mentoring young marketing professionals. She frequently shares her expertise, offering guidance on navigating their careers in marketing and beauty industries. She actively participates in various marketing forums and discussions, further enhancing her visibility as a thought leader in marketing analytics and strategy.
In conclusion, Jeanine Askew's extensive experience, educational credentials, and commitment to insights-driven marketing have made her a vital force in the cosmetics industry. Her journey continues as she leads efforts to innovate and connect with consumers worldwide, ensuring that they have engaging experiences with the brands they love.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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