Jeanette Okwu

Jeanette Okwu is a seasoned professional with nearly 15 years of experience in developing communications and business strategies, integrated marketing campaigns, and digital brand strategies.

She has a strong background in media, digital marketing, social technologies, and business strategy, having worked on both client and agency sides.

Jeanette excelled as the Regional and Global Functional Lead for Social and Digital at Spark44, where she played a pivotal role in transforming Jaguar Land Rover into a Social Business through innovative strategies.

Her contributions to Jaguar's 'British Villains' initiative garnered global recognition and prestigious awards, showcasing her ability to drive successful brand transformations.

With a focus on Pan-European and South-East Asian campaigns, Jeanette is known for her expertise in positioning brands effectively in the digital and global landscape while achieving commercial objectives.

Her specialties include operations, business development, brand strategy, social media strategy, content development, and brand optimization & integration.

Jeanette holds a Postgraduate Diploma in Digital Business from Columbia Business School & MIT, with a focus on digital transformation, AI, digital marketing, and leadership. She also studied Organizational Leadership at ESCP Europe and BA in Russian and French literature at Universität Greifswald.

She has been associated with organizations like Chief and previously held key positions at Beyondinfluence, Impulse4women, 1nfluencersmarketing, LIQID, and Spark44, among others, showcasing her diverse industry experience and leadership skills.