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Jean-Yves Couput
ME:sh Project Director, Director of Innovation, Footwear and Business at Amer Sports Corporation
Jean-Yves Couput is a seasoned professional with 25 years of experience in digital sport solutions, sporting goods, and sport media industries.
With a background spanning 17 years in Marketing and Communication leadership roles, 5 years in Brand leadership in the US Outdoor industry, and various positions within Amer Sports across France, the US, and Finland, Jean-Yves brings a wealth of expertise.
Proficient in English, Jean-Yves has honed his skills over 7 years in Coaching, 8 years in the media industry, and in forging multi-million dollar Strategic Partnerships.
His specialties include global knowledge of the Sporting Goods industry, Strategic repositioning, Brand identity and management, Consumer Concepts development, Go-to-Market planning, and e-commerce.
His expertise also encompasses various sports categories like outdoor, cycling, endurance, and winter sports, along with proficiency in footwear, apparel, winter sports equipment, and digital sport services.
Jean-Yves is well-versed in consumer experience, innovation, media and social media strategies, negotiation, and multicultural people management.
In terms of education, Jean-Yves has pursued studies in NLP/Hypnosis, Coaching, Political Studies, and Physical Education and Sciences.
He has held key positions such as ME
Jean-Yves Couput's diverse background and extensive experience make him a valuable asset in the realm of digital sport solutions and the sporting goods industry.
