The University of Chicago Booth School of Business

University of Chicago

Accelerating digital marketing for tech companies  -  Faster growth  -  Increased profits  -  Expand brand recognition

Alpenglo Digital

Founder and Board Chair

Gipht

Founder, CEO & Investor

Member

Entrepreneurs'​ Organization

Direct the marketing channel and run offers for a digital marketing agency.		
 					
~ Accounts managed: Chili’s, Quizno’s, TracFone, Straight Talk, Bosley Hair Restoration.
~ Managed monthly budget of $500,000 in addition to 50 active publishers and 15 offers primarily in the email channel.
~ Grew current client offers by consistently communicating with publishers and reviewing their needs for each campaign.
~ Improved affiliate management process by setting up a sound communication stream between the client services team and the affiliates to gain higher offer results.
~ Communicated with publishers on a daily basis to drive incremental sales for clients.
~ Identified new and innovative ways to generate leads by making recommendations for new creative, updated landing pages and subject lines.
~ Monitored and police affiliates for compliance and client brand guidelines.
~ Attended industry events and trade shows to gain more insight into affiliate marketing and network with partners.

(IMM) InterMundo Media

Digital Marketing Manager

Run a $2 million (yearly sales) affiliate marketing program from end to end with a core focus on strategic online campaigns, affiliate retention, customer acquisition, and promotions at a security software vendor.

~ Increased affiliate program sales 117% year over year by executing strategic plans including strengthening top affiliate partnerships and recruiting key publishers to drive customer acquisition.
~ Led an extended team including affiliate partners, agency account manager, and internal resources to implement online campaigns and attain higher product orders.
~ Analyzed all aspects of the affiliate program including traffic, conversion, and Average Order Value at the campaign and affiliate level through yearly reporting of the key performance indicators Developed strategic offers and promotions to purchase media placements on affiliate sites; liaison with the production team to create messaging, banners and landing pages to be used in affiliate campaigns; optimize assets and landing pages to increase conversion.
~ Managed a $1 million budget including commissions, agency service fees, and international programs; provided monthly and quarterly forecasting to key stakeholders; consistently attained a positive ROI in the affiliate program during the length of management.
~ Negotiated contractual terms successfully during the launch of a program with a new affiliate network; tested new opportunities and deals with potential partners to drive sales.
~ Executed media campaigns utilizing Cost Per Click (CPC) and Cost Per Mille (CPM) buying models to generate revenue for display advertising campaigns.

Webroot Software

Affiliate Marketing Manager

Every day, companies burn millions of dollars on poorly-executed digital marketing campaigns.

Is your company one of them?

If you can’t confidently point to a strong ROI on your digital marketing spend…

If you can’t say digital has grown your brand, attracted more clients and work, and boosted your bottom line, there’s a strong chance you are.

That’s not your fault. It’s easy to lose money on digital. 

But ignoring it means leaving even more money on the table.

With the right advisors in your corner, digital marketing can be the catalyst for explosive growth.

That’s what Alpenglo Digital delivers.

We pull back the curtain on the mysteries of digital and social media advertising and show you how it’s the fastest path to growing your business.

Our comprehensive on-boarding process guarantees we know exactly what you need and how to deliver:

1. STRATEGIC PLANNING: Where do you want to be in one, three, and ten years?

2. CUSTOMER AVATAR: If you market to everyone, you’re marketing to NO ONE. This is where we figure out everything about your ideal customers.

3. BRANDING & MESSAGING: What makes you “YOU”? At this stage we nail down your unique value proposition, marketing message, and the social proof that makes you even stronger in the eyes of your market.

4. DIGITAL MARKETING STRATEGY: Now the rubber hits the road. We choose the right platforms and content format to reach the right customers at the right time.

5. IMPLEMENTATION: We can train your team, do it with you, or we also offer a completely done-for-you service.

When it comes to digital, some things are immediate - such as paid ads. Other things like SEO, content creation, and branding, take time.

We play the short and the long game to ensure you get early momentum while futureproofing your business for months and years to come.

If you’re ready to amplify the power of digital marketing with a company that has a proven track record of multi-million dollar success stories, get in touch!

CEO | Digital Marketing Strategist

Responsible for driving affiliate sales and optimizing affiliate campaigns for clients at an affiliate marketing network.

~ Accounts managed: AT&T, Dell Computers, Overstock.com, Disney, Land’s End, Sierra Trading Post, Macy’s, Guthy Renker.
~ Executed 20 affiliate campaigns weekly involving strategy, segmentation, creative assets, and results with each campaign reaching up to 25,000 affiliates; present Key Performance Indicators (KPIs) to clients on a weekly basis to ensure that program is on track; make improvements when necessary.
~ Optimized online campaigns for 25 clients with each clients’ monthly program sales totaling $8 million; manage monthly program budget for clients totaling about $100,000 each including costs, traffic, sales, and commissions.
~ Oversaw two-member team of associates involved in the online marketing process; ensure that deliverables are presented on time to clients; trained four new Program Specialists on job responsibilities and best practices.
~ Directed the affiliate and email marketing campaign process and schedule – evaluate client’s affiliate marketing strategy; develop proper messaging and positioning of product/promotion; ensure that client branding is consistent across integrated communications; segment distribution list to ensure messaging reaches the proper target.

LinkShare Corp.

Program Manager/ Email Marketer

Launched and managed the affiliate marketing program focusing on the recruitment of new affiliates to drive customer sales at a consumer goods company.

RIMMA

Affiliate Marketing Associate

Duff & Phelps

Production Associate at Financial Services Firm

Jean Ginzburg