Jean Bataille

Jean Benoit Bataille, commonly known as JB, is a seasoned professional with over 15 years of experience in the data and analytics field, focusing on consumer and market insights, behavioral science, digital and social analytics, targeting, personalization, Artificial Intelligence, and machine learning.

JB has successfully led teams comprising CX strategists, marketing analysts, data scientists, and technology consultants. He specializes in helping Fortune 100 marketers transition to modern data-led marketing practices by implementing best strategies and cutting-edge technologies.

His expertise extends across various industry sectors, including retail, CPG, Finance, Automotive, Technology, Telecommunication, and Fundraising. JB has worked with renowned clients such as Microsoft, T-Mobile, GSK, Nestlé, Hyundai, and UNICEF. While currently based in Seattle, JB has gained international experience having lived in Europe and LATAM, working for prestigious agencies like WPP and Havas.

JB's core competencies encompass Acquisition Marketing, CRM, Loyalty Programs, and Retention strategies. He excels in Shopper Insights, Customer Journey Mapping, Digital and Offline Engagement Strategy, Data Strategy, Measurement of Marketing Performance, ROI calculation, KPI definition, Digital Analytics, Quantitative Analysis, Audience Segmentation, Predictive Modeling, and Machine Learning.

His educational background includes a Bachelor of Science - BS in International Trade from ISEG, a Master of Science - MS in Direct Marketing & Data Science from IAE Lille, and studies in Business Administration at Copenhagen Business School.

Throughout his career, JB has held key positions such as Senior Vice President, Data & Intelligence at Edelman Data & Intelligence (DxI), Vice President, Global Analytics & Data Science, Vice President, and Director of Data Analytics at Wunderman Thompson. He has also served as Account and Strategy Director for LATAM at OgilvyOne, Director of Strategic Planning at Havas Group / EHS Brann, and in various analytics and marketing roles at Wunderman Thompson.