Oregon State University

California Polytechnic State University-San Luis Obispo

Bellarmine College Preparatory

Insights Professional  -  Computer Science Student

- Develop dashboards and reports to analyze OOH campaign data. Visualizations and data pipelines built using SQL, Python, AWS (Redshift, QuickSight, Glue), and PowerBI.
- Act as main point of contact for data partners and clients. Manage campaign performance deliverables such as campaign pacing reports, attribution data extracts, and ad hoc analyses.
- Weekly reporting of campaign performance (mid and post-campaign) to account managers

OUTFRONT Media

Senior Manager, Campaign Fulfillment Analytics

- Consultant on voice of the customer programs specializing in advertising market research for retail/CPG clients. Research projects included A/B creative testing, brand lift measurement, and global/international brand tracking.-
- Managed teams of full-time analysts (in-person and remotely) and offshore contractors.
- Led development of new training program for Research & Insights department new hires.
- Designed and implemented mixed method product development study for Fortune 500 CPG client. Study involved qualitative and and quantitative data collection and informed development and marketing of new customer loyalty program.

Fuel Cycle

Senior Manager, Research & Insights

Manager, Research & Insights

- Developed mixed media modeling (MMM) and attribution models (MTA) to measure advertising effectiveness across both traditional and online digital channels. 
- Analyzed campaign measurement data and presented marketing optimization strategy recommendations to maximize clients’ ROI.
- Experience collaborating with Software Engineers and Data Scientists to develop marketing measurement solutions.

Marketing Evolution

Senior Account Executive, Customer Success

Account Executive, Customer Success

• Researched sales leads in Salesforce and qualified them using HireMojo sales criteria.
• Conducted market analysis to determine characteristics of HireMojo’s repeat customers.
• Experienced working independently in a start-up environment.

HireMojo

Sales Support / Market Research Intern

• Developed communication plan recommendations for Informatica’s partner program and presented findings to upper level marketing and sales executives at Informatica.
• Developed weekly sales analysis reports on Excel using data gathered from Salesforce.
• Designed and fielded partner program survey and used data to create a comprehensive report on the sales capabilities of Informatica’s partners.

Informatica

World Wide Channels Sales/Marketing Intern

• Developed social media content and acted as community manager for airport social media pages.
• Used Adobe Photoshop to design airport marketing materials.
• Provided marketing support for the airport's US Airways 1st Class Air Service marketing campaign.

JD Torres