Jay Sauceda

J.B. Sauceda is an entrepreneur based in Austin, Texas, known for his role as the CEO and Founder of Sauceda Industries LLC. He has a diverse background that includes significant experience in logistics, retail, and social media, having previously built and exited several companies. Sauceda's career began as a commercial advertising photographer before he transitioned into entrepreneurship.

He emphasizes the importance of storytelling in building strong brands and organizational cultures. His philosophy includes beliefs such as the necessity of purpose in work, the challenges of business growth, and the value of learning from others' experiences. Sauceda actively engages with the entrepreneurial community through platforms like LinkedIn and Twitter, where he shares insights on culture and logistics.

In addition to his professional endeavors, he enjoys exploring local culture in Austin, particularly its food and beverage scene. His personal experiences also shape his narrative, as he often reflects on family and community matters in his communications.12