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Jayna Crittenden
Founder at SQUEAK
Who is Jayna Crittenden?
Jayna Crittenden is the founder of SQUEAK, a company that produces safer cleaning products.13 She started SQUEAK in 2018 after posting videos about making safer cleaning products and receiving product requests from viewers.1
Crittenden is a mom of 3 who loves to cook, workout, blog, eat anything related to avocados and dark chocolate, and enjoy a glass of chardonnay on ice.1 She has lived in Wilmington, North Carolina for over 25 years and chose to grow SQUEAK there.2
In 2021, Crittenden sold SQUEAK to a new partner who took over the business, but she remained part of the company as the founder.3 SQUEAK currently has 3 employees and manufactures 22 cleaning products, including all-purpose cleaners, glass cleaners, floor cleaner, gentle scrub, everywhere mists, and yoga mat cleaner.2
Before starting SQUEAK, Crittenden worked as an English teacher at E.A. Laney High School. She also has experience from previous roles at Beautycounter, Bristol-Myers Squibb, and other companies.4
