Jayme Chen

Jayme Chen is currently the Senior Manager of Digital Product Development at Sallie Mae, where she focuses on leveraging her expertise in digital marketing and product development to enhance customer engagement and drive growth. She has a strong background in analytics and marketing strategy, which she applies to optimize product offerings and improve user experience.

Professional Background

• Experience: Jayme has over six years of experience in online marketing, having worked with both startups and established companies. She has held key positions at organizations like Plaid and DocuSign, where she contributed significantly to developing marketing strategies that increased revenue impact.
• Skills: Her specialties include digital marketing channels such as PPC, SEM, SEO, and email marketing, alongside strong capabilities in analytics, conversion rate optimization, and marketing automation.2

Education

Jayme holds a Bachelor of Science in Engineering (BSE) in Systems Engineering and a Bachelor of Arts (BA) in Cinema Studies from the University of Pennsylvania. This diverse educational background supports her analytical skills and creative approach to product development.2

Current Role

In her role at Sallie Mae, Jayme is responsible for overseeing digital product initiatives that align with the company’s strategic goals. Her data-driven approach helps in crafting effective marketing campaigns that resonate with target audiences.12