Jayendra Gupta is an accomplished marketing professional with broad experience in integrated marketing communication, campaign management, brand management, and media planning and buying. His expertise extends to both traditional and digital media, including ATL and sponsorship management.
He holds a Post Graduate Diploma in Advertising and Marketing from The Times School of Marketing and an M.Com in Commerce and Economics from Chhatrapati Shahu Ji Maharaj University. Gupta began his marketing career with Madison Communications and Madison Media, where he supervised media planning and buying for a diverse client base. Later, he worked as Media Manager at Lintas India and Lintas Media, where he oversaw media operations and optimization.
Gupta then joined Accenture as Manager, Accenture Media Management, where he led media planning for top-tier clients across India. Afterward, he worked in marketing communication for Nissan India as Senior Marketing Manager and Lead, Datsun Marketing Communications, where he successfully launched several marketing campaigns and contributed to an increase in the brand's market share.
Currently, Gupta is the Country Integrated Media Manager at IKEA India, where he oversees the communication and media strategies to strengthen the brand in India.