Jayadevan K

Jayadevan P K, commonly known as JPK, is a prominent figure in the startup ecosystem, currently serving as the Senior Director of Communications and Content at PeepalCo, which is the parent company of CoinSwitch and Lemonn. He previously held the role of evangelist at Freshworks, where he focused on content and brand building to enhance the visibility of the Freshworks for Startups program.12

JPK is also an accomplished author, having written Xiaomi: How a Startup Disrupted the Market and Created a Cult Following, published by Harper Collins. He co-authored Digital Leapfrogs: How Technology is Reshaping Consumer Markets in India with Professor Vijay Mahajan and Dan Zehr from the University of Texas. His insights on startups and technology have been featured in various reputable publications, including the BBC, The Hindu, and CNBCTV18.12

In addition to his writing, JPK is the host of The Orbit Shift Podcast and co-host of The Use Case Podcast. He has a rich background in journalism, having co-founded FactorDaily, an award-winning newsroom, and has played a significant role in shaping media narratives and strategies within the startup community.12 He resides in the suburbs of Bangalore.