Jay Wilson

Jay Wilson is a Vice President and Analyst at Gartner for Marketers, based in the New York City Metropolitan Area.1 He has been in this role since June 2015, bringing over 9 years of experience to the position.1

Professional Background

Jay specializes in advising marketers on several key areas:

• Selecting and managing agencies
• Social media marketing
• Purpose-driven marketing
• Marketing talent management1

Prior to joining Gartner, Jay had a long tenure at Wunderman, where he served as VP, Group Director of Customer Insights for 19 years.1 In this role, he focused on data-driven marketing initiatives and leveraging social media insights to inform advertising, marketing, and customer service efforts.

Expertise and Responsibilities

At Gartner, Jay's areas of expertise include:

• Social Media Strategy: Aligning and leveraging social media to achieve customer engagement and branding objectives while delivering positive ROI
• Social Media Listening: Using proprietary and off-the-shelf tools to monitor consumer conversations and analyze sentiment
• Social Media Customer Service: Helping clients achieve best-in-class social customer service operations
• Metrics and Reporting: Developing marketing and executive-level dashboards for quantitative analysis of social reach, engagement, and ROI across various social networks
• Crisis Management: Providing near real-time analysis of social and mainstream media reports during high-visibility events1

Leadership Roles

Jay has taken on significant leadership responsibilities at Gartner:

• Served as the conference chair for Gartner's inaugural Marketing Symposium/Xpo in 2019
• Co-chaired the 2020 Marketing Symposium/Xpo, which pivoted to a virtual event due to the pandemic
• Currently serves as the Key Initiative Leader for Gartner's Marketing Organization and Talent content1

Education and Recognition

Jay holds a B.S. in Political Science.2 His expertise in social media marketing has been recognized in the industry:

• Finalist for the Shorty Award for Best Use of Social Media for Customer Service in 2014 (with United Airlines as the client)
• Served as a judge for the 2015 Shorty Awards in the brands and organizations categories1

Jay Wilson's extensive experience in social media marketing and agency management makes him a valuable resource for marketers seeking guidance in these areas through his role at Gartner.