Jay Tucker

Jay Tucker is the Executive Director at the UCLA Anderson School's Center for Management of Enterprise in Media, Entertainment & Sports (MEMES). He holds an MBA from UCLA and has over 20 years of experience in marketing, education, and technology, particularly within the technology and entertainment sectors.

In his role at MEMES, Tucker is responsible for the center's strategic vision, educational programs, and major events such as the annual PULSE conference and the MEMES Media, Entertainment and Sports Summer Institute. He emphasizes the importance of adapting to industry shifts, particularly in digital content and new technologies that influence how entertainment is consumed and monetized. Tucker has also been active in fostering partnerships with Hollywood studios and tech innovators to explore emerging trends in the industry.124

Before joining UCLA, Tucker worked at the Institute for Communication Technology Management at USC, where he was involved in marketing and program development. He founded the Silicon Beach @ USC event, which focuses on innovation and investment in technology and digital content. Additionally, he has taught courses on technology management and digital media to various professionals and serves on the board of the Southern California chapter of the Society for Information Management.123

Tucker's educational background includes a dual bachelor's degree from Stanford University in political science and African and Afro-American studies, as well as a master's degree in instructional and learning technologies from Columbia University. He resides in Santa Monica, California.12