Jay Smith

Expertise in cultivation and maintenance of brand equity, producing digital creative content, and developing strategic communication campaigns.

Jay Smith is a professional with a diverse background in brand management, digital content creation, and strategic communication campaigns. Since 2015, Jay has been actively involved in live broadcast television, taking on various roles such as camera op, producer, director, and more. While pursuing his Bachelor of Arts in Sports Communication at Clemson University, Jay started working in the industry under the guidance of Mr. Rick Bagby, Clemson's Assistant AD of Video and Technology. Jay has also gained extensive experience in digital content creation, serving as a videographer, editor, and production assistant at Clemson University. Beyond his university roles, Jay has worked as a Stringer for CBS Sports Radio, created college football talk shows, and managed sports production for a student-run TV network.