Jay Small

COO, Managing Director. Digital, marketing, product, creative, operations executive. MBA. Guitar enthusiast.

Jay Small is a digital-focused media executive with extensive experience in local media and digital innovation. Here are the key details about his professional background:

Professional Role

Jay Small currently serves as the Chief Innovation Officer at the Local Media Association (LMA).1 He began this role in April 2019, taking over programs like Chief Content Club and Chief Digital Club, as well as Innovation Missions.1

Career Highlights

Local Media Association: Co-CEO of Local Media Association and Local Media Foundation4
Arey Grey: Cofounder of Business Development since November 20192
Previous Experience:
- Marketing Associate at John Paul Mitchell Systems for 15 years (June 2004 - November 2019)2
- Director at Robert Vetica Salon (December 2012 - March 2014)2

Professional Focus

Small is known for his expertise in digital media strategies, particularly in:

Digital revenue growth
Digital sales training
Innovation in local media
Branded content development

Notable Achievements

At Cordillera, he helped grow digital revenues significantly, with paid search eventually representing about a quarter of their net digital revenue.1 He emphasizes patience and persistence in developing new digital sales programs.