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Jay Sivasailam
Executive Vice President and Chief Growth Officer at UCare
Jay Sivasailam is the Executive Vice President and Chief Growth Officer at UCare, a position he assumed in May 2023.1 In this role, he leads UCare's Customer Experience, Marketing, Digital, Product and Sales departments.1
Professional Background
Sivasailam brings over 20 years of experience working with local and national health plans.1 His career highlights include:
- Vice President of Omnichannel Marketing at Elevance Health
- Enterprise Strategy Consultant for Elevance Health
- Vice President of Marketing at UnitedHealth Group
- Founder and Principal Consultant of JMS Digital Collaborative
- Various roles at Blue Cross Blue Shield of Minnesota, including Sales, Marketing, Product Management, and Customer Service12
Expertise and Contributions
Sivasailam's expertise lies in:
- Combining data-driven strategies with modern technology
- Delivering sophisticated approaches to audience engagement
- Driving digital transformation and omnichannel personalization in healthcare14
He is a sought-after speaker on these topics and frequently presents at industry conferences.14
Education
Sivasailam's educational background includes:
- BA from the University of Minnesota
- MBA from Capella University
- Currently completing a Master of Liberal Arts in Management at Harvard University Extension School12
Additional Certifications
He holds several certifications, including:
- Health Care Economics certificate from Harvard Business School Online
- Hello Design Thinking certificate from IDEO
- Certified Senn Delaney Organizational Culture Leader and Facilitator12
At UCare, Sivasailam is responsible for driving the organization's growth strategies and enhancing its community impact, leveraging his extensive experience in healthcare marketing and digital transformation.3
