Jay Schaff

Jay Schaff is an Associate Manager at Range Media Partners, a talent management and production company. Here are some key details about Jay Schaff:

Professional Background

Current Role:: Associate Manager at Range Media Partners2

Responsibilities::

• Works closely with Matt Graham, the President of Music and Founding Partner at Range Media Partners
• Manages artists and oversees his own roster as well as Matt Graham's roster
• Handles A&R research for Range Music, giving him insight into what the label looks for in musicians1

Previous Experience::

• Creative Manager at Deeds Of Saints (2021-2022)
• President of Olympic Music Group at OAS (2019-2022)3

Education

Jay Schaff attended Chapman University, School of Law.2 He was in his first year of law school while working as an independent music manager in Boston.1

Approach to Artist Management

Jay Schaff has a structured approach to evaluating potential artists:

• He considers factors like age, social media relevance, cultural relevance, voice (both singing/rapping and cultural), and historical data/trends
• He focuses on an artist's goals as one of his first questions
• Schaff often targets young, new acts where extensive background research may not always apply1

Industry Insights

Schaff has witnessed the rise of TikTok in the music industry and its impact on artist discovery and marketing. He notes that while YouTube remains relevant, its role has shifted more towards long-form engagement and music videos for established audiences rather than initial artist discovery.1

Jay Schaff's role at Range Media Partners involves identifying and developing new talent, as well as working with established artists to build on their strengths and address weaknesses in their careers.