Jay Rockliffe

Jay Rockliffe is an award-winning marketing executive with over 15 years of experience, known for providing vision, passion, and leadership in the industry. He is the Founder and CEO of IdealMinds Inc, a boutique CPG marketing firm based in Toronto, with a track record of building brands and dominating categories for leading products and services. He successfully generated peak annual revenue of $4.5 million before shifting focus to startups.

Throughout his career, Jay has excelled in building brands in regulated industries and promoting lifestyle products. He has developed integrated promotional strategies and implemented successful roll-outs for renowned brands like Diageo, Molson, Coors, Mars Drinks, Nike, Microsoft, and IBM. Jay's expertise includes new business development, data-driven marketing approaches, and collaborating with influencers and category leaders.

Jay Rockliffe is a recipient of the New Media Innovation award for his work on the Nike World Cup Soccer projects in 2006. He played a key role in shaping usability and product design concepts early in their introduction to the industry. Additionally, Jay has cohosted and co-produced the Ship2shore TV show, showcasing his diverse skill set and experience.

With an impressive client list including IBM, Microsoft, Diageo, Bacardi, Red Bull, Coca Cola, Nike, Lexus, Mars Foods, and many others, Jay has established himself as a leading marketing expert with a proven track record of driving growth and success for top-tier brands.

Education-wise, Jay Rockliffe studied at Ryerson University and pursued Masters in Marketing, Computer Science, and Computer Applications at Sheridan College. He has been associated with various organizations in roles such as VP of Marketing and Growth, Marketing Consultant, Founder, Professor, and more, demonstrating his versatile background and expertise in the field.