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    Jay Hubbs

    Vice President - Advertising, Marketing, Innovation and Analytics BWH Hotel Group | Best Western® Hotels & Resorts

    Jay Hubbs is the Vice President of Advertising, Marketing, Innovation and Analytics at BWH Hotels, a position he has held since April 2021.23 He oversees the company's consumer-facing marketing, advertising, and the award-winning Best Western Rewards program.15

    Hubbs has an extensive background in the hospitality industry. He holds a BS in Hotel Administration from Cornell University and an MBA in Marketing & Strategy from the University of Pennsylvania's Wharton School.2 Prior to joining BWH Hotels, he worked at Remington Hotels, where he led digital marketing efforts and revenue responsibilities for independent hotels. He has also held positions at Expedia Partner Services, ReviewPro, and Starwood Hotels.3

    In June 2023, Hubbs was recognized as the Corporate Marketing Professional of the Year by HSMAI (Hospitality Sales and Marketing Association International).4 This award acknowledges his significant contributions to the field of hospitality marketing.

    At BWH Hotels, Hubbs has been instrumental in improving the company's loyalty program, BWR, and developing effective TV campaigns. He has focused on enhancing the value of BWH programs for both members and hotel owners, implementing features such as the Pay With Points program and making it easier for members to reach elite status.1

    Hubbs is also the Principal of H3 Trail Creek Holdings, a company that invests in startup companies across travel, real estate, finance, and sustainable resource industries.2

    Highlights

    Hospitality Marketer of the Year: Jay Hubbs, BWH Hotels

    Related Questions

    What are Jay Hubbs' key achievements at BWH Hotels?
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    What makes the Best Western Rewards program unique under Jay Hubbs' leadership?
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    Location

    Dallas, Texas, United States