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Jay Gronlund
Jay Gronlund is a prominent figure associated with The Tuck School of Business at Dartmouth, where he has contributed significantly in the fields of marketing and business development. He is recognized for his expertise in brand development and marketing strategies, drawing from extensive experience both in the United States and internationally.
Professional Background
- Current Role: Jay Gronlund is noted for his involvement with The Tuck School of Business, contributing to discussions and research related to branding and marketing practices.
- Founder of The Pathfinder Group: He founded The Pathfinder Group in 1990, focusing on marketing and new business development. His work emphasizes practical approaches to brand development, leveraging insights gained from his global marketing experiences.25
Contributions
Gronlund has been active in sharing his insights on various platforms, including LinkedIn, where he engages in discussions about brand reputation and marketing strategies. His contributions often highlight the evolving landscape of brand purpose and the impact of advertising methods like native advertising on consumer perception.13
Online Presence
- LinkedIn: His LinkedIn profile under the username
jaygronlundshowcases his professional journey and thought leadership in marketing.2 - Twitter: He is also active on Twitter, where he shares insights related to business expansion, branding, and marketing innovation.4
Jay Gronlund's work at The Tuck School of Business and his broader contributions to marketing make him a notable figure in the field.
