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    Jay DeCoons

    VP of Global Affiliates @ CrossFit

    Jay DeCoons is a highly accomplished professional who has held various leadership roles in the fitness industry.

    With a background in finance and a Master of Business Administration (MBA) from Harvard Business School, Jay DeCoons brings a robust skill set to his current position as a Vice President at CrossFit, LLC.

    In his role at CrossFit, Jay DeCoons oversees a global network of over 13,000 affiliated gyms, focusing on maintaining quality standards, operational excellence, and driving revenue growth.

    His dedication to supporting affiliate owners in achieving business success is evident in the leadership of the passionate global team he leads.

    Jay DeCoons has a solid educational foundation, having studied BBA in Finance at the University of Notre Dame and completed his MBA at Harvard Business School.

    Before joining CrossFit, Jay DeCoons held top positions in various organizations, including serving as the Brand President and CEO at The Bar Method, President & COO at YogaWorks, and as a Principal at Highland Capital Partners.

    His experience also includes past roles such as Senior Business Analyst at The Mentor Network and Associate at Summit Partners.

    Jay DeCoons' extensive professional background demonstrates his expertise in business operations, strategic leadership, and a strong understanding of the fitness industry.

    Highlights

    Oct 4 · The Drum
    The Bar Method: A New Strength by Pitch - The Drum
    Anytime Fitness parent company to launch new fitness franchise worldwide - Inside Franchise Business
    Jay DeCoons
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    Location

    Greater Seattle Area