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Jay Crissman
Director, Programmatic Revenue Operations at Gannett - USA TODAY NETWORK
Professional Background
Jay Crissman is a seasoned digital advertising professional renowned for his expertise in the publisher environment, specifically within programmatic advertising. As the Director of Programmatic Revenue Operations at Gannett, part of the prestigious USA TODAY NETWORK, he has been instrumental in driving programmatic revenue growth through a blend of operational and technical skills, innovation, and a steadfast commitment to quality. Jay’s career reflects a fusion of strategic leadership and a deep understanding of digital advertising operations, paving the way for success in building and maintaining strong client relationships.
Jay's extensive experience encompasses a range of responsibilities in programmatic advertising, emphasizing his ability to work seamlessly within cross-functional teams. His approach is notable for its emphasis on fostering teamwork and a client-centric philosophy, which has been vital in exceeding client expectations and ensuring the smooth delivery of advertising services. With a passion for digital advertising, Jay engages employees in a way that enhances collaboration and maintains a focus on client satisfaction.
His deep knowledge of the programmatic industry and its nuances allows him to navigate complex advertising landscapes adeptly, ensuring client campaigns run efficiently and effectively. Jay's ability to adapt to the fast-paced digital environment has been a significant contributor to his career success.
Education and Achievements
Jay Crissman’s academic background includes a Bachelor of Science in Sports Management from Slippery Rock University of Pennsylvania. This foundational education has contributed to his professional development, providing him with key insights into management, analytics, and operational processes that are essential in today's competitive advertising landscape.
Throughout his career, Jay’s dedication and self-motivation have allowed him to thrive in the often challenging field of digital and programmatic advertising. His positive attitude and strong business ethics are reflected in his work ethic and the relationships he cultivates with clients and colleagues alike.
Jay’s impactful leadership style is characterized by his ability to motivate teams toward common goals, effectively guiding them through the intricacies of digital advertising operations. His efforts have not only resulted in enhanced revenue streams but also in improved team dynamics and overall operational efficiency.
Achievements
Programmatic Revenue Growth
In his role at Gannett, Jay has played a pivotal role in contributing to the growth of programmatic advertising revenue. His strategic initiatives and innovative solutions are critical components in enhancing the revenue streams of the USA TODAY NETWORK. His commitment to operational excellence and the application of his technical expertise have positioned Gannett as a leader in the digital advertising space.
Client Relationships
Jay has excelled in building strong relationships with key clients, a testament to his belief in surpassing client expectations. His focus on seamless delivery and ensuring high-quality standards has allowed him to retain and expand client accounts consistently. The positive feedback from clients underscores his effectiveness in navigating the complexities of digital campaigns and programmatic advertising.
Team Engagement and Leadership
One of Jay’s notable achievements is his ability to engage and inspire his team. By fostering a culture of collaboration and emphasizing a client-focused strategy, he has successfully enhanced employee performance and morale, leading to improved client outcomes. Jay’s leadership style is marked by his commitment to teamwork, which has proven to be fundamental to the collective success of the teams he has led.
In addition to his professional accomplishments, Jay Crissman is dedicated to continuous learning and staying abreast of industry changes. His proactive approach to professional development ensures that he remains at the forefront of digital advertising trends, further positioning him as a thought leader in the programmatic landscape.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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