Jay Askinasi

Jay Askinasi is a seasoned executive in the advertising and media industry with extensive experience across various companies. He is currently the Head of Global Media Revenue & Growth at Roku, a position he assumed in early 2024.36

Prior to joining Roku, Askinasi held several notable positions:

1. CEO of PMX US at Publicis Groupe (January 2023 - 2024)16
2. Chief Growth Officer at Publicis Groupe (December 2020 - 2024)15
3. Senior Vice President, Advertising at WarnerMedia (August 2020 - December 2020)14
4. Senior Vice President, Head of Agency & Platform Partnerships at Xandr (AT&T) (November 2019 - August 2020)1

At Xandr, Askinasi oversaw the holistic agency sales team and led commercial relationships across holding companies, independent agencies, and ad tech partners. His responsibilities included Addressable TV, OTT/Cross-screen Video, Xandr Invest (DSP), and buy-side efforts of Xandr Monetize (SSP).1

Askinasi's career also includes leadership roles at Publicis Media, RUN (acquired by Publicis Groupe in 2014), and Undertone.1 He holds a BA from the University of Maryland College Park.1

Throughout his career, Askinasi has been recognized for his expertise in digital advertising, agency partnerships, and revenue growth strategies in the rapidly evolving media landscape.24