Baylor University - Hankamer School of Business

Senior Manager, Marketing and Communications at Greater Houston Partnership

Houston, Texas

Greater Houston Partnership

Senior Manager, Marketing and Communications

Manager, Marketing and Communications

Marketing and Communications Specialist

Program Coordinator

- Execute preparation and coordination of several key events with attendance ranging from 150 to 1,000 people. • Consult with executives, agencies, vendors, and participating retailers to manage the planning process through final execution of events.  • Create marketing proposals, event recaps, materials for internal management, as well as communication materials to 400+ retail shops and restaurants. • Maintain and update website with retailer information, events, and offers. • Manage the property’s social media platforms with a combined fan base of over 140,000.  • Foster positive relationships, both at the local and corporate level, by serving as liaison between retailers and executives. • Ensure precise execution of national advertising contracts locally.

Simon Property Group

Marketing Associate

- Collaborated in a brand building workshop for Mazola® focused towards the rebranding and future development of the product.• Assisted brand managers by updating brand pyramids and mapping innovation cycles. • Provided fundamental support during meetings with advertising agencies, media buyers, and the market research teams. • Facilitated in the preparation of the annual conference with holding company Associated British Foods.

ACH Foods México®

Marketing Intern

- Prepared press releases and marketing materials to promote activities.• Increased recruitment and philanthropic involvement through the successful implementation of key events. • Executed the effort to rebrand the council’s image including logo, reputation, and chapter participation.• Maintained effective communication and positive relationships with the Baylor and Waco community by working closely with the Dean of Student Activities and the Panhallenic and Multicultural Councils.

Baylor University

PR and Events Coordinator

Javier Vargas

Javier Vargas