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Javier Ruesga
Manager, Paid Search at Mindshare a GroupM Company
Javier Ruesga is a skilled search engine marketing professional with extensive experience in growing account performance, maximizing value, and driving revenue. He has a solid technical understanding of search engines' functions within the online industry and can identify marketing opportunities, develop and execute marketing strategies, and offer strategic recommendations and solutions. Javier excels in managing paid search campaigns and display network advertisements on Google AdWords and Search Alliance, from strategy development to optimization, reporting, and analysis. He integrates Google Analytics and tracks conversion value and performance indicators, ensuring proper goal setting and strategy implementation. Javier believes in an honest, personal approach to achieving long-term success and is resourceful, analytical, insightful, and diplomatic. He is fluent in Spanish and is adept in e-commerce, online marketing, account management, SEM, SEO, PPC, and search marketing. Javier's past roles include Manager, Paid Search at Mindshare, Search Engine Marketing (SEM) & Pay-Per-Click (PPC) Consulting at Ruesga Consulting, and Sr Content Specialist at Yahoo! Search Marketing.
