Javier de Asin

Professional Background

Javier de Asin is a highly-regarded global business executive with a wealth of experience exceeding 10 years, particularly focused on the dynamic sectors of digital advertising, technology, and consulting. His current role at Google positions him as a vital member of the Global Accounts team, where he is responsible for overseeing operations specifically within the prestigious Automotive and Mobility industries in the Europe, Middle East, and Africa (EMEA) region. Javier's expertise does not stop there; he is also a prominent advocate for Diversity and Inclusion within the company, having served since 2018 as the Diversity & Inclusion lead for Google France. Under his stewardship, he chairs the LatinX Employee Resource Group (ERG) community, demonstrating his commitment to fostering an inclusive workplace.

Education and Achievements

In terms of education, Javier graduated with a Bachelor of Applied Science (BASc) in Economics from the Universidad de Lima. This solid academic foundation has significantly contributed to his analytical skills, enabling him to excel in various business environments. Over the years, he has consistently cultivated his knowledge and skills to ensure he remains at the forefront of emerging trends within the digital and technological spheres.

Javier’s professional journey at Google showcases a remarkable trajectory of growth and achievement. Initially joining the company as an Account Strategist, he swiftly progressed to the position of Key Account Manager and then to Senior Key Account Manager, where he honed his project management and business strategy skills. As a Regional Account Executive, he continues to leverage his vast experience in brand management and marketing consultancy to implement innovative solutions for clients.

Some of his earlier roles before his tenure at Google include impactful positions at Procter & Gamble as an Assistant Brand Manager, and significant financial roles at IBM. He started his career at IBM, where he served as a Financial Analyst, followed by a Project Coordinator, and even began his professional path as an Accounting and Finance Intern. Interestingly, throughout his diverse career journey, Javier also embraced an adventurous role as a Lift Operator at Crested Butte Mountain Resort, showcasing his versatile capabilities and willingness to engage in varied experiences.

Expertise in Business Strategy and Project Management

Javier's expertise encompasses a variety of domains including project management, business strategy, brand management, social entrepreneurship, and marketing consultancy. His well-rounded experience allows him to spearhead initiatives effectively, aligning company goals with market demands, and translating strategic vision into actionable results. His work within the automotive and mobility sectors particularly highlights his ability to navigate complex challenges while fostering strong business relationships and delivering exceptional outcomes to stakeholders.

His contributions to diversity and inclusion underscore a broader commitment to social entrepreneurship, as he fosters a culture where diverse voices are empowered. Javier’s efforts have paved the way for significant changes within Google France, promoting not only inclusion but also the development of talent from various backgrounds. He stands as a role model within the community and within the corporate sphere, driving initiatives that support underrepresented groups in the business environment.

Achievements

Throughout his distinguished career, Javier has achieved numerous milestones that exemplify his dedication to excellence. His role in guiding multinational accounts at Google has escalated not just sales but has also profoundly enhanced customer satisfaction and engagement across the EMEA region. Additionally, his leadership within the LatinX ERG community exemplifies his commitment to diversity and creating pathways for underrepresented groups in technology and corporate settings.

Javier de Asin's endeavors within digital advertising and consulting are noteworthy and continue to carve new avenues for success. His strategic insights and ability to contribute meaningfully to the larger business landscape make him a respected figure in the industry, whose contributions are sure to resonate for years to come. As he continues to forge paths in this rapidly evolving world, he remains a prominent advocate for building inclusive and progressive corporate ecosystems.