Jaume Pons

Jaume Pons is a senior executive at Unilever, currently holding the position of CBD Country Lead Ice Cream & Head of Omnichannel & dCommerce B2C.2 He has been with Unilever for over 22 years and 9 months, demonstrating a long-standing career with the company.2

In his current role, which he assumed in January 2024, Pons is responsible for leading Unilever's ice cream business in a specific country or region, while also overseeing omnichannel strategies and direct-to-consumer e-commerce initiatives.2 This position combines leadership in the ice cream category with expertise in digital commerce and customer engagement across multiple channels.

Pons is actively involved in Unilever's ice cream business strategy and operations. For instance, he recently attended an Ice Cream Leadership team gathering in London, participating in workshops and meetings focused on the company's ice cream division.3

As part of Unilever's ice cream leadership, Pons likely plays a role in implementing the company's strategies for its major ice cream brands, which include:

1. Magnum
2. Ben & Jerry's
3. Wall's
4. Cornetto

These brands are key players in Unilever's global ice cream market, with the company focusing on expanding operating profit and market share through brand building, innovation, and market development.1

It's worth noting that Unilever is currently undergoing a significant change in its ice cream business. The company announced in March 2024 that it plans to separate its ice cream division, with the process expected to be completed by the end of 2025.1 As a senior leader in the ice cream category, Pons is likely to be involved in this transition process.